Abstract Eating behavior is determined by numerous factors: ideational values, social gatherings, pleasure systems, habit, convenience and so on. Understanding why we eat what we eat can have a positive impact on controlling

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Abstract The purpose of the present experiment was to examine how expectations influence cracker ratings on a scale of likeability. A large body of research shows that expectations affect food experiences (Wansink, 2004;

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Low carb diet enthusiasts claim their diet is supreme to other methods. They claim their diet offers a metabolic advantage-“metabolic advantages that will allow overweight individuals to eat as many or more calories

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