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Knowledge and Nonsense

When Jamie was in the beginning stages of writing Knowledge & Nonsense, I encouraged him to cover as many misunderstood & uninvestigated topics as possible. What resulted was an amazing brainstorm of ideas that could barely be contained within a manuscript more lengthy than many college texts.
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Psychological factors & Eating Behavior
by: Coach Hale - Thu Jul 29 2010, 06:14AM
ENVIRONMENTAL FACTORS THAT INCREASE THE FOOD INTAKE AND CONSUMPTION VOLUME OF
UNKNOWING CONSUMERS

Brian Wansink. Annu. Rev. Nutr. 2004. 24:455–79
Abstract: Package size, plate shape, lighting, socializing, and variety are only a few of the environmental factors that can influence the consumption volume of food far more than most people realize. Although such environmental factors appear unrelated, they generally influence consumption volume by inhibiting consumption monitoring and by suggesting alternative consumption norms. For researchers, this reviewsuggests that redirecting the focus of investigations to the psychological mechanisms behind consumption will raise the profile and impact of research. For health professionals, this review underscores how small structural changes in personal environments can reduce the unknowing overconsumption of food.

An impressive amount of time, intelligence, money and resources have been invested in understanding the physiological mechanisms and their affect on eating behavior. However, research on the psychological aspects of food consumption pales in comparison to that of the physiolgical aspects. "Yet environmental factors (such as package size, plate shape, lighting, variety, or the presence of others) can increase food consumption volume far more than people may realize" (Wansink, 2004).

Most people are not aware of the influence the environment has on food consumption . "Understanding these drivers of consumption volume has immediate implications for research, nutrition education, and consumer welfare" (Wansink, 2004). Wansink's Review (2004) examines the environmental factors that influence consumption and why they influence consumption.

Research on eating should be an interdisciplinary activity, although most of the research is not. It is imminent that the future of nutrition research is interdisciplinary and covers psychological, and sociological areas as well as physiological areas.





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