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Monthly Archives: January 2016

Expectancy Effect & Neutral Food

Abstract The purpose of the present experiment was to examine how expectations influence cracker ratings on a scale of likeability. A large body of research shows that expectations affect food experiences (Wansink, 2004; Eertmans, Baeyens & Van den Bergh, 2001; Kahkonen & Tuorila, 1998). Participants were not aware that the primary interest of the study […]

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